The latest Roy Morgan Supermarket Satifaction Report reveals Aldi still on top in the customer satisfaction stakes, with 91.4% surveyed as satisfied, despite a slight downturn from last month. Coles was the only supermarket to show improvement in the January survey, with IGA taking the biggest hit, dropping nearly 2% to 85% from December. Roy Morgan Industry Communications Director Norman Morris commented on the result. “The three major supermarkets, Coles, Woolworths and IGA, have been jostling... ...Read more »

The latest Roy Morgan Supermarket Satisfaction Report has German-owned discount grocer comfortably ahead of their closest supermarket rival in the consumer satisfaction stakes. Aldi is 4.5 percentage points ahead of its nearest rival IGA – in the monthly survey of Australia’s four largest grocery chains. Both Aldi (up 0.2% points) and IGA (up 0.4% points) improved in November while there was no change in position of the country’s largest supermarket chains – Coles and Woolworths. Among... ...Read more »

Changes are afoot at Australia’s two largest supermarket chains as they seek to upgrade their supermarket outlets, which were recently labelled as “backward” by a senior Coles figure. And it appears that they are having a positive impact on their consumers, with Coles and Woolworths both making ground in the latest Roy Morgan Satisfaction Ratings as Aldi slipped further from their high. The release of the June figures today showed the level of customer satisfaction with Coles rose... ...Read more »

New customer satisfaction data released by Roy Morgan last week has seen Aldi retain their lead in the approval stakes, however Coles has now surged past IGA and Woolworths. The release, related to the month of May, showed customer affection for Aldi and Coles had risen from April levels while IGA and Woolworths both recorded declines. Coles’ positioning as second in the survey represents the first time the chain has surpassed the rating of IGA and Woolworths for over a year. “Satisfaction... ...Read more »

The H. J. Heinz Company has achieved the highest consumer satisfaction rating of any company in the food manufacturing sector, according to the University of Michigan’s American Customer Satisfaction Index (ACSI). This represents the ninth year that Heinz has been the index’s top-rated food company in the study. The American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the... ...Read more »

The self-service revolution is upon us, as Australian consumers demand greater choice and retailers begin to understand the considerable benefits of the new technology. It is changing the way businesses operate and interact with consumers; with supermarkets, airlines and banks key symbols of the trend. The introduction of ATM’s some 40 years ago can be attributed to the growth of self-service options, but it has only been in the past 5-10 years that self-service technology has really taken... ...Read more »