Kraft Foods announced plans to significantly increase the whole grain content in its leading Nabisco cracker brands, more than doubling the amount of whole grain currently used across the Nabisco portfolio. Over the next three years, some of America’s favorite cracker brands, including Wheat Thins, Honey Maid, Premium and Ritz will include more whole grain. By 2013, the company expects Nabisco crackers will contribute more than 9 billion servings of whole grain to American diets each year.”Nine... ...Read more »

Leading cereal manufacturer Kellogg Company announced overnight that one of its majority-owned subsidiaries has acquired all of the assets of Zhenghang Food Company Ltd. (“Navigable Foods”), a manufacturer of cookies and crackers in the north and northeastern regions of China. Terms of the transaction were not disclosed by either party. Kellogg CEO David Mackay indicates that Kellogg is seeking to grow and China provides a perfect expansion opportunity. “Geographic expansion in... ...Read more »