Coles supermarkets have launched a new marketing campaign around Australia promoting low prices for domestic fresh fruit and vegetables. The Coles campaign takes advantage of a current glut in fresh produce around Australia. However the campaign also signals greater competition for the “fresh” descriptor crossing into the marketing cornerstone of its major competitor, Woolworths. Over the past decade, Woolworths has branded itself by the slogan “Woolworths – the Fresh Food people”. Hence,... ...Read more »

“Coles, the major sponsor of Channel 10′s MasterChef, has reported rushes on ingredients and kitchen equipment featured on the show. Coles General Manager Corporate Affairs, Robert Hadler, said the featured recipes on the show could be directly linked to increased sales. “There was a 30 per cent uplift in sales of our MasterChef meat for the stroganoff overnight,” he said. Other featured products have shown strong sales increases, including rib roasts (up 200%), salmon fillets... ...Read more »

The hit that few people saw coming has soared to an Australian ratings record, putting special events like the AFL Grand Final and Australian Idol finales well and truly in the shade. Over 3.7 million tuned in last night as MasterChef Australia delivered the highest rating non-sport telecast since ratings began, with only the Hewitt-Safin Australian Open Final and 2003 Rugby World Cup Final surpassing it this century. What was so spectacular about its success was its ability to capture the imagination... ...Read more »