Australian supermarket shoppers continue to rank Aldi as top in providing customer satisfaction out of all the Australian supermarkets. This is according to the latest survey findings from the Australian market research company Roy Morgan. Roy Morgan surveyed the views of 7,533 Australian grocery buyers in the six months to November 2011. Aldi gained in customer satisfaction for the fifth month in a row with 94 per cent of those surveyed saying they were “completely” or “somewhat” satisfied... ...Read more »

Australian supermarket shoppers rank Aldi as top in providing customer satisfaction out of all the Australian supermarkets. This is according to the latest survey findings from the Australian market research company Roy Morgan. Roy Morgan’s ‘Supermarket Satisfaction Report’, released today, surveyed around 55,000 consumers in Australia in the six months to September 2011. Among Aldi customers, 92.5 per cent said they were “completely” or “somewhat” satisfied with the supermarket. 87.5... ...Read more »

The Roy Morgan February Supermarket Satisfaction Report has shown an underwhelming month of satisfaction results at all four of the major supermarkets, with none showing an increase. Aldi’s impressive run of recent increases in customer satisfaction was put on hold and Woolworth’s satisfaction has stabilised after three consecutive months of decline. However, both Coles and IGA lost ground after their recent notable satisfaction gains. Among Aldi customers, 94.5% were satisfied, followed by IGA... ...Read more »

The latest figures from consumer research company Roy Morgan show customer satisfaction in Australia remains highest among Aldi’s patrons by a wide margin, followed by Coles and IGA, with Woolworths dropping to last place. Aldi customers reported 91.9% satisfaction – a 12-month high – compared to 86.4% for Coles, 85% for IGA and Woolworths 84.3%, over the 6 months’ average to April 2010. “The lead that Aldi holds for satisfying more of its customers is back on the increase,”... ...Read more »

Roy Morgan’s latest customer satisfaction figures show liquor store 1st Choice in the top spot, taking a narrow lead over Dan Murphy’s for December 2009. 1st Choice (91.6% satisfaction) and Dan Murphy’s (91.2%) had a wide leader over BWS, Liquorland and Woolworths, at 81.6%, 79.7% and 78.2% respectively. “Both 1st Choice and Dan Murphy’s consistently have a customer satisfaction score above 90%, which very few retailers achieve. They are also the only liquor retailers to... ...Read more »

The recession has boosted the satisfaction rating of manufacturers that produce comfort foods such as chocolate, the American Consumer Satisfaction Index revealed today (17 November). While ketchup maker Heinz topped the list for the tenth year running with the highest level of consumer satisfaction at 89%, confectioners were among the biggest gainers. Nestle and Hershey both pushed their satisfaction levels up by 2%, rising to 85% and 87% respectively. Meanwhile, Mars gained 1%, also rising to 87%. “The... ...Read more »

Aldi has again received the highest customer satisfaction score out of the major Australian supermarkets, edging further in front of Australia’s two largest chains. The latest Roy Morgan Supermarket Satisfaction Report showed Aldi and IGA leading the way, with both keeping the same score as last month. The two biggest supermarket chains, Coles and Woolworths, both dropped in this latest survey, paring strong gains from earlier in the year. Coles has been the biggest improver this year, but... ...Read more »

Woolworths was the only major supermarket in Australia to see their customer satisfaction levels rise in the six-months to August, according to the latest Roy Morgan Supermarket Satisfaction Report. Among Aldi customers, 88.9% were satisfied with the supermarket, followed by IGA (87.4%), Woolworths (86.6%) and Coles (85.6%) for the six month averages to August 09. The improved result for Woolworths was largely due to improved satisfaction with their fresh offering. The figures represented an unchanged... ...Read more »

Satisfaction with the major supermarket chains in Australia rose almost uniformly last month, with Coles the only chain to see a decline in satisfaction, according to the latest data from Roy Morgan. Coles lost the momentum they built over the last 6 months, dropping by almost 1 percentage point and falling from second place on the list to the bottom (fourth). Aldi retained the top spot for overall customer satisfaction, while IGA regained second highest ranking amongst grocery shoppers who are... ...Read more »

A new survey has indicated growing skepticism of the major grocery chains, with Consumer Affairs Minister Craig Emerson today indicating he was hopeful the proliferation of Aldi stores and the introduction of Costco will shake up the sector. Speaking following the release of a survey of Adelaide and Sydney mothers by Heartbeat Trends that suggested growing discontent with Woolworths and Coles, Dr Emerson told Sky News that, when it came to supermarket operators, his view was “the more the merrier”. “The... ...Read more »