Waitrose is investing £6M in a fresh design concept for its food shops, to strengthen the retailer’s foodie credentials and respond to customer demand for more authoritative information about food.Waitrose, a leading UK retailer, has undertaken extensive research to ascertain what consumers are looking for and found that, as people are cooking at home more often, many are looking for inspiration while more information about products is also desired. High profile communication in store will... ...Read more »

Consumers are demanding clearer labelling of key information, including that of country of origin, and are even willing to pay more to get it, according to research by Deloitte. Consumers are aware that this request for further transparency may cost them more at the register, with 73 per cent indicating they would still want country of origin labeling even if it caused the prices of foods to increase slightly. The survey of 1,110 American consumers found that more than two out of five consumers feel... ...Read more »

As higher commodity prices become ‘the new normal’ rather than a temporary peak, we may see a greater impact on consumer behaviour and retailer and supplier strategies than has been apparent so far, according to a new report from Deloitte Touche Tohmatsu, “Food and Beverage 2012 - a taste of things to come”. While current food commodity prices may come down from their current peaks, the rises already seen in the real cost of food represent a permanent shift. With consumers also... ...Read more »