The Walt Disney Company in the United States this week announced a new set of guidelines for food advertising on its TV channels, radio stations and websites aimed at children. The new guidelines form part of its Corporate Social Responsibility (CSR) policies and will come into effect in 2015. The announcement said that existing contractual commitments were the reason for a delay in implementation until 2015. Disney says its CSR policy is to be aligned with U.S. federal standards promoting the consumption... ...Read more »

The Inner Mongolia Yili Industrial Group, one of China’s largest dairy product manufacturers, has announced a five-year partnership with Walt Disney.Yili will be Disney’s exclusive dairy partner in mainland China from 2011 to 2015, developing a series of new products, including yoghurt, milk and ice cream, which will be aimed at young Chinese children. “The partnership will significantly enhance the vitality of Yili brand,” said a Beijing-based Yili spokesperson. The first... ...Read more »