Food manufacturers around the world have faced difficulty as supermarkets reduce inventory levels in the wake of a global recession, with volumes falling as a result. Sales, have, however, remained robust thanks to price hikes and the “cocooning” trend. And, despite the pressure to reduce costs, now is not the time to be cutting back on innovation and marketing expenditure, according to a Nielsen analyst. Nielsen research from previous recessions has highlighted that companies that maintain... ...Read more »