Red Devil, a premium energy drink amongst the top three in the energy category in the US and a number of European countries, is set to launch in Australia and New Zealand before the end of the year. The first shipment will go on sale in the ACT and WA later this month and will add another competitor to the increasingly lucrative sector. The Frucor-owned ‘V’ remains the market leader in Australia from Red Bull, with Coca-Cola Amatil finally starting to make inroads thanks to the relaunch... ...Read more »
Coca-Cola Amatil has announced they are on track to meet profit guidance and may have found the right energy drink to compete with V and Red Bull, with sales of Mother surpassing expectations. “Notwithstanding the volatile market conditions, CCA has experienced solid trading in the third quarter,” a statement from the company advised. “The Australian beverages business has cycled very strong volume growth in Q3 2007 and delivered performance in line with expectations. The Australian... ...Read more »
Consumer interest in beverages and food produced without toxic chemical pesticides, synthetic hormones, artificial ingredients, antibiotics or preservatives have turned the United States into the world’s largest market for organic products. The organic beverage market remains rather small, Beverage Marketing Corporation’s new ‘Organic Beverages in the U.S.’ report reveals, but it enjoys fierce growth and an expanding presence in mainstream retail outlets.Indeed, the organic... ...Read more »
The Coca-Cola Company, which has for years been seeking to gain a foothold in the increasingly lucrative energy drink sector, has signed a distribution agreement with Hansen Natural Corporation - the makers of Monster Energy, America’s leading energy drink by volume according to A.C. Nielsen data. The Coca-Cola Company and Coca-Cola Enterprises, Inc. (the primary Coca-Cola bottler in the US and much of Europe) announced overnight that they had completed agreements for distribution of the category-leading... ...Read more »
Energy drinks shook up the beverage market when they connected with consumers’ interest in something new and different. A decade later, a multitude of new categories vie for attention, as companies large and small seek the next style that will rocket to beverage industry success.Many of the American aspirants represent variations on existing categories, according to a report from Beverage Marketing - ‘Up-and-Coming Beverage Categories in the U.S.’. Just as energy drinks could be... ...Read more »
The nonprofit Center for Science in the Public Interest has filed suit against MillerCoors Brewing Company, formerly Miller, over its alcoholic energy drink, Sparks. The CSPI has been concerned with the contents of the drink, which reportedly has more alcohol than regular beer and contains “unapproved additives”, including the stimulants caffeine and guarana. The lawsuit is asking the Superior Court of the District of Columbia to stop MillerCoors from selling the controversial drink,... ...Read more »
A new report* from Business Insights finds that energy drink manufacturers are jumping on the health bandwagon and introducing natural ingredients to their beverage range. Recent innovations have led to a shift from stimulant, instant boost energy drinks, such as Red Bull, to a more sustainable, longer lasting energy lift which is obtained through the use of natural ingredients. The energy drinks market continues to offer significant growth opportunity and is expected to grow at a CAGR (compound... ...Read more »
“Health and energy drinks represent one of the fastest growing segments in the retail drink sector so, it is not surprising that this interest has been mirrored by an increased presence of exhibitors with these drinks at Fine Food - Australia’s largest food industry exhibition,” said Fine Food, Exhibition Manager, Minnie Constan. “Fine Food has always been at the leading edge in launching new products to the market and this year the prevalence of so-called super fruits like... ...Read more »
Groupe Danone, in response to speculation that a sale of their Australasian beverage group Frucor in on the horizon, has reported that a review of the company has been initiated. “Over the last six years, Frucor has played an instrumental role in the development of Danone’s strategy for beverages,” the company said in a statement. “In light of the Group’s recent refocus on purity and naturality within its Waters division, Danone is conducting a thorough review of all... ...Read more »
Anyone who owns or has recently visited a convenience store or supermarket is aware that energy drinks are hot. Leading market research firm Mintel reports that the retail market for energy drinks is now valued at $4.8 billion, a growth rate of over 400% from 2003, and they now believe the buzz for energy drinks is being transferred to food manufacturers. Drinking for energy The number of “energy drinkers” is still growing briskly, according to Mintel. In 2003, only 9% of adult respondents... ...Read more »