In a major step forward for the ethical movement, confectioner Cadbury will this week launch Fairtrade Dairy Milk chocolate into their home market of Britain. The move has been hailed as a critical “milestone”, with Cadbury the first mass market chocolate to gain Fairtrade certification. Their flagship Dairy Milk brand accounts for more than one in every nine chocolate bar sales in the UK and will substantially add to the three per cent market share currently commanded by Fairtrade products. “Having... ...Read more »

Cadbury and the Fairtrade Foundation have announced plans to achieve Fairtrade certification for Cadbury Dairy Milk by end of the UK Summer of 2009. The move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as potentially opening up new opportunities for thousands more farmers to benefit from the Fairtrade system. “This is an historic moment for our company,”... ...Read more »