New research from international food and grocery expert IGD has revealed that ethical food shopping is now mainstream in Europe as consumers base their purchase decisions on a growing number of factors. Tens of millions of shoppers across Europe regularly consider factors such as organic, Fairtrade or local sourcing when making food purchasing decisions. “Until recently, ethical food shoppers were seen as niche,” Chief Executive Joanne Denney-Finch told IGD’s Global Retailing conference.... ...Read more »