The energy drink market has become increasingly competitive, as beverage companies seek to capitalise on the desire for consumers to find an energy boost during their day. The global energy drink industry, which has been one of the top performing beverage sectors over the past decade, is still dominated by Red Bull despite several attempts by beverage giants PepsiCo and Coca-Cola to take a chunk out of their market share. In Australia and New Zealand ‘V’, owned by Frucor Beverages,... ...Read more »