The European market for flavoured and functional waters rose a further 5% to 3,600 million litres in 2008, according to the new Europe Flavoured and Functional Water Insights report from food and drinks consultancy Zenith International, which suggests global players in the sector could be in for a profitable few years as interest swells. Flavoured water was again by far the largest segment, with 84% of the total. Functional waters were responsible for the remaining 16%, advancing their share by 1%... ...Read more »