Millennials – or Generation Y – are one of the largest demographics in the world and will soon be entering a strong growth period in both income and consumer packaged goods (CPG) spending. However, this generation is not a typical consumer group and taking advantage of the emerging multi-billion opportunity presents significant challenges. The latest research from American-based IRI, “Winning with Millennial Women Shoppers,” highlights key Millennial-driven U.S. growth markets,... ...Read more »

Gen Y, the largest demographic group in history, is passionate about big flavours that pack a punch, according to new research. They are drawn to bold and complex flavours that turn mealtime into a culinary trip around the world. According to a recent study by the Center for Culinary Development (CCD) exploring Gen Y’s attitudes and eating behaviors, more than 50 per cent eat global foods and 46 per cent like to layer flavours and customise recipes. For the well-cultivated palates of this influential... ...Read more »

Millenials (also commonly referred to as Generation Y) have begun their entry into the workforce in recent years but are often considered by employers to be more difficult to manage than previous generations. The PricewaterhouseCoopers ‘Millennials at work’ research looked at the opinions and expectations of over 4,200 graduates from 44 countries in relation to the future of work and their attitudes on subjects including corporate responsibility, technology, global working and reward/... ...Read more »

A new application has launched on Facebook in the UK this month which enables users of the world’s most popular social networking website to buy real beverages for their friends instead of the usual virtual gifts made commonplace on the site. Get Them In allows users to search from a range of alcoholic beverages (and complimentary snacks), select the friend they would like to send it to, pay for the product/s via ‘Google checkout’ and leave a message for their friend with the gift.... ...Read more »

Generation Y (those born between 1976 and 1990) is the largest, most culturally diverse demographic group in history. Until now, their food and beverage preferences were largely unknown. New American research from the Center for Culinary Development (CCD), a leading food and beverage product development company, discovers the culinary preferences of this powerful market. The power of Gen Y lies in its numbers. Generation Y, renowned for being savvy consumers that dine out more than any generation... ...Read more »