McDonalds US franchisees unhappy over giveaways
The economic downturn in America has led to a number of initiatives from McDonald’s seeking to lure customers, but the strategies now seem to be frustrating some franchisees. US comparable sales for the company rose 4.3% in May as their promotions, which included providing a small menu of items at $1 and the use of giveaways, provided steady growth. Giveaways have so far included a two-day burrito giveaway and free coffee on Mondays in some areas. Franchisees dealing with rising costs,... ...Read more »

