The Australian Association of National Advertisers’ (AANA) has released a Practice Note for its new AANA Environmental Claims in Advertising and Marketing Code, which came into effect on 1 January 2010. “Given the range of industry sectors and environmental issues to which the Environmental Claims Code applies, the Code itself provides general principles and not overly prescriptive rules,” said AANA CEO, Scott McClellan. “This Practice Note is more detailed, providing clause... ...Read more »

In response to the increasing number of ‘green’ claims being made by advertisers, the Australian Association of National Advertisers (AANA) has published an Environmental Claims in Advertising and Marketing Code. The Code has been adopted by AANA to ensure that marketers apply rigorous, industry-wide standards when they make environmental claims in advertising or marketing communications. The use of the term ‘green’ has come to prominence over the past couple of years as companies... ...Read more »

Food and beverage marketers will need to be more careful with their ‘green’ product claims after the board of the Australian Association of National Advertisers (AANA) announced they would proceed with the development and implementation of an Environmental Claims Advertising and Marketing Code to address the increasing concerns about ‘greenwashing’. Food and beverage companies have been increasingly keen to promote their products as environmentally-friendly in the past few... ...Read more »

New findings suggest that many customers concerned with the environment are not following through by purchasing environmentally friendly products. Information Resources, Inc. (IRI), a leading global provider of consumer, shopper, and market insights for consumer packaged goods (CPG), retail, and healthcare industries, has revealed new findings from a study based on TNS’ Shades of Green Segmentation, which highlight distinct variations in buying behaviors even among those consumers who claim... ...Read more »

Australians are unwilling to trade their lifestyle for the environment, a study by market intelligence research group TNS has discovered. A 17-country green study found that cost is one of our greatest barriers to adopting ‘green’ behaviours. The ‘Our Green World’ study revealed that, when asked to rate the condition of their own natural environment, globally six in ten think their local environment is ‘poor’ or ‘fair’, while only four in ten Australians share the... ...Read more »

Claims by Coopers Australia that they sell “Australia’s greenest beer” have been questioned by consumer advocates CHOICE, with The Age reporting that a complaint about ‘greenwashing’ has been registered with the ACCC. Greenwashing, which involves the overstating of the environmental credentials of a product, has been under the spotlight this year as manufacturers and marketers seek to capitalise on heightened consumer interest in environmentally friendly products. The... ...Read more »

Australian Competition and Consumer Commission Chairman, Mr Graeme Samuel, today launched a set of ACCC guidance materials on carbon offsets claims. The launch of new guidelines has been made to deal with concerns about marketers overstating the improvements organisations have made to their company to offset carbon emissions. “There is a growing trend of marketing claims about the ability to ‘neutralise’ the carbon footprint of, for example, cars, flights and households... ...Read more »