New findings suggest that many customers concerned with the environment are not following through by purchasing environmentally friendly products. Information Resources, Inc. (IRI), a leading global provider of consumer, shopper, and market insights for consumer packaged goods (CPG), retail, and healthcare industries, has revealed new findings from a study based on TNS’ Shades of Green Segmentation, which highlight distinct variations in buying behaviors even among those consumers who claim... ...Read more »

Australians are unwilling to trade their lifestyle for the environment, a study by market intelligence research group TNS has discovered. A 17-country green study found that cost is one of our greatest barriers to adopting ‘green’ behaviours. The ‘Our Green World’ study revealed that, when asked to rate the condition of their own natural environment, globally six in ten think their local environment is ‘poor’ or ‘fair’, while only four in ten Australians share the... ...Read more »

Claims by Coopers Australia that they sell “Australia’s greenest beer” have been questioned by consumer advocates CHOICE, with The Age reporting that a complaint about ‘greenwashing’ has been registered with the ACCC. Greenwashing, which involves the overstating of the environmental credentials of a product, has been under the spotlight this year as manufacturers and marketers seek to capitalise on heightened consumer interest in environmentally friendly products. The... ...Read more »

Australian Competition and Consumer Commission Chairman, Mr Graeme Samuel, today launched a set of ACCC guidance materials on carbon offsets claims. The launch of new guidelines has been made to deal with concerns about marketers overstating the improvements organisations have made to their company to offset carbon emissions. “There is a growing trend of marketing claims about the ability to ‘neutralise’ the carbon footprint of, for example, cars, flights and households... ...Read more »