Recently Australian Food News reported the launch by barcode company GS1 of its own mobile phone app, GoScan, designed to let consumers access extra information about products. The GoScan iPhone app allows consumers to rapidly and easily access trustworthy information about a product. Jay Dillon, an independent marketing consultant, has written a guide for food marketers on how best to use the app. Mr Dillon told Australian Food News there are plenty of apps in the market that can read barcodes and... ...Read more »

Data analysis is changing the way we manufacture food, track our diets and serve our dishes, having an impact on everything from food safety to trends in restaurants, according to US-based business analysis organisation Good Data. Writing on the Business2Community website, Good Data’s Ana Andreescu said the saying “you are what you eat” might have to be updated to “you analyse what you eat”. In the area of food safety, Andreescu said ‘big data’ is already being used by farmers to analyse... ...Read more »

Barcode company GS1 is about to launch its GoScan app. With the support of a range of food industry partners – including the Australian Food and Grocery Council (AFGC), major supermarkets and food manufacturers – the new GS1 GoScan iPhone application will be launched in Sydney next week. GS1 says the GoScan iPhone application will allow consumers to rapidly and easily access trusted product information from their mobile phone, whether they are at home, at a store or ‘on-the-go’. App users... ...Read more »

Consumers are increasingly turning to the internet for information about food products, but a report released today says that traditional printed information is still more trusted than online sources, such as social media and smartphone applications. A survey conducted by Melbourne’s RMIT University and not-for-profit standards organisation, GS1 Australia, quizzed consumers about the information they seek when shopping for food products and the channels they trust to deliver this information.... ...Read more »