Private label products, or store brands, are growing faster in convenience stores compared to other stores and represent a tremendous growth opportunity for the convenience channel, according to new research to be released by The Nielsen Company. Nielsen’s research discovers that sales of private label products escalated by nearly 20 per cent over the last year to $826 million in American convenience stores, compared to a 15 per cent increase in drug stores (pharmacies) and just under 10 per... ...Read more »
Decisions by manufacturers to shrink product sizes in order to prevent price hikes have disappointed consumers, who instead seek larger package sizes with lower cost per serving. In more positive news for many manufacturers, though, the recent surge in private label sales in America has, contrary to popular belief, not been driven by national brand abandonment, according to The Nielsen Company. Private label Supermarkets across the western world are embracing private labels, with reports that consumers... ...Read more »
The battle between national brands and private labels is heating up in America with supermarket chain Publix launching a promotional campaign pitting their home brands against national brands in a ploy designed to highlight the quality of their private labels. Safeway, meanwhile, has sought to take private label products to the next level by selling their own brands to competitors. Publix, the largest employee-owned supermarket chain in the US, will offer customers a free private label product when... ...Read more »
Name of Product: Home Brand Sultanas Milk Chocolate Package Description & Size: White and red flow wrapped bag, 300g Best Before: 21/05/2009 Australian Distribution: National Reason for Recall: Undeclared allergen - peanut The manufacturer Ernest Hillier Pty Ltd and Woolworths Limited wish to advise that they are conducting a voluntary consumer level recall on the above product due to an important product safety issue. Instead of Milk Chocolate Sultanas some packages contain Chocolate coated... ...Read more »