McDonald’s, the world’s largest fast-food restaurant franchise, is to banish its current packaging in a bid to improve consumer ties to the brand, with an increased focus to be placed on the product instead of the iconic ‘I’m lovin’ it’ slogan. Speaking to reporters in America overnight, the Global Chief Marketing Officer for McDonald’s, Mary Dillon, noted that the change was the “biggest packaging initiative in the history of the brand”. Each... ...Read more »