The Kellogg Company is attempting to utilise consumer insights collected from virtual shopping to enhance the packaging of its breakfast cereals. Consumers are now more demanding than ever, private label is placing greater pressure on ‘national brands’ and the economic crisis is softening demand and reducing impulse purchases. As a result, virtual shopping has become an increasingly popular tool for brand marketers in the US, in particular, as the ability, and tools used, to understand... ...Read more »

Leading cereal manufacturer Kellogg Company announced overnight that one of its majority-owned subsidiaries has acquired all of the assets of Zhenghang Food Company Ltd. (”Navigable Foods”), a manufacturer of cookies and crackers in the north and northeastern regions of China. Terms of the transaction were not disclosed by either party. Kellogg CEO David Mackay indicates that Kellogg is seeking to grow and China provides a perfect expansion opportunity. “Geographic expansion in... ...Read more »