Kellogg’s has reported net earnings for the year rose 4% as net sales grew by 9%, driven by innovation and price hikes, the company advised. “Kellogg delivered another year of sustainable and dependable results, despite significant cost pressures and the stress the economy is placing on consumers,” said David Mackay, Kellogg’s chief executive officer. “We also continued to focus on cost savings initiatives and added to our platform for future growth with acquisitions... ...Read more »

Kellogg Company is beginning a six-month test of a “more consumer-friendly, space-saving box for its cereal brands” that could potentially redefine the cereal aisle, the company says. Kellogg Company is testing these new boxes with participating retailers in Detroit to gain valuable consumer and retailer insights that could inform a potential rollout. To better meet the needs of consumers and retail partners, the company is testing a new, space-saving box that offers the same amount... ...Read more »

The Kellogg Company is attempting to utilise consumer insights collected from virtual shopping to enhance the packaging of its breakfast cereals. Consumers are now more demanding than ever, private label is placing greater pressure on ‘national brands’ and the economic crisis is softening demand and reducing impulse purchases. As a result, virtual shopping has become an increasingly popular tool for brand marketers in the US, in particular, as the ability, and tools used, to understand buyer... ...Read more »

Leading cereal manufacturer Kellogg Company announced overnight that one of its majority-owned subsidiaries has acquired all of the assets of Zhenghang Food Company Ltd. (“Navigable Foods”), a manufacturer of cookies and crackers in the north and northeastern regions of China. Terms of the transaction were not disclosed by either party. Kellogg CEO David Mackay indicates that Kellogg is seeking to grow and China provides a perfect expansion opportunity. “Geographic expansion in... ...Read more »