A symbol to show consumers that products contain “sustainable” palm oil was launched yesterday (9 November).The Roundtable on Sustainable Palm Oil (RSPO) unveiled the trademark at its annual meeting in the Indonesian capital of Jakarta. The RSPO said the logo will mean consumers can “easily distinguish” products that contain palm oil sourced following the organisation’s rules. “The RSPO trademark will reassure consumers that products they buy contribute to sustainable... ...Read more »

Technology giant Apple is looking to prevent Woolworths from using their new logo, arguing it resembles the Apple trademark. Woolworths launched the rebranding early this year with a logo they contend to be a stylised ‘w’ that looks like a piece of peeling fruit. Apple says it is, well, an apple, and is taking its case to trademark body IP Australia. IP Australia must determine whether or not the Woolworths logo could create confusion for customers in light of the Apple trademark when... ...Read more »

Food manufacturer Heinz has consigned the pickle to the annals of food history with the launch of a new label for their iconic Heinz Ketchup. Heinz North America announced the gherkin pickle, which has been featured on labels since the 1890s, is making way for a vine-ripened tomato and a slogan communicating that the tomatoes in Heinz Tomato Ketchup are ‘Grown not made’. “The tomato is what makes Heinz Ketchup so extraordinary and so, with all due respect to the pickle, which has... ...Read more »

Woolworths has today launched a corporate rebranding including a new logo, representing the biggest change to the communication of their brand since the introduction of “The Fresh Food People” just over two decades ago. The new logo, which resembles a peeling apple, is set to be added to over 100,000 staff shirts, 800 trucks, their trolleys and plastic bags and in their 780 supermarkets. It already appears at 30 stores, all of which have been recently opened or refurbished. The logo will... ...Read more »

Woolworths has today announced that rumours of a change to their logo and a banishing of the Safeway name are accurate, but the “Fresh Food People” slogan is set to remain a key focus of their promotions. Twenty one years after the introduction of “The Fresh Food People”, the company will introduce a new logo which resembles a peeling apple in the shape of a W. The new branding was created by Hans Hulsbosch of the Hulsbosch Agency who recently updated the iconic Qantas kangaroo. It... ...Read more »