China is set to overtake the US as the world’s largest grocery market for the first time by 2014, new research has suggested. According to market research firm IGD, the Chinese grocery market will grow to a value of EUR761bn (AUD$1,202bn), outstripping the US that is set to be worth EUR745bn in four years’ time. IGD said that the Chinese economy was not as badly hit by the global economic recession as the US. Meanwhile, the IMF has predicted that Chinese economic growth could outstrip... ...Read more »

Givaudan has unveiled a new, revolutionary approach to creating unique chicken flavours. Combining global research with culinary exploration into how chicken is consumed around the world, Givaudan believes it has developed new and better performing ingredients for its industry-leading palette to enable the creation of authentic, superior chicken flavours to help drive product preference. Givaudan surveyed 7,300 consumers in 14 countries and observed home-cooking first-hand, translating their needs... ...Read more »

Around the world, people have been shaken into uncertainty by the economic crisis, but there have been reasons for optimism and hope in recent weeks. Looking ahead to 2009, market and consumer intelligence firm Mintel believes consumers will adapt and make the best of the coming year in five major ways. As a backlash against the fast pace of the modern world, people will try to take greater control of their lives and find pleasure in the simple things. Faced with financial insecurity, shoppers will... ...Read more »

Understanding consumer behaviour in a challenging economic climate will drive the success of retailers and manufacturers in the coming year, according to leading global market information supplier The Nielsen Company. History often provides a sound guide to the future and, as such, can highlight the products that are most immune and vulnerable to an economic downturn. Historical trends and macroeconomic variables analysis from The Nielsen Company reveals that a number of products can maintain strong... ...Read more »

Cadbury has been named as Australia’s most authentic food brand in the second landmark Authentic Brand Index (ABI) study released by Principals and Synovate, with Microsoft coming out on top overall. The ABI is the only study to measure the authenticity of global and local brands among Australian consumers. Technology brands, like Google and Microsoft, are emerging as more powerful brands than the fast moving consumer goods (FMCG) giants that have dominated Australian marketing for decades. Microsoft... ...Read more »