Forget TV and billboards, the hottest place to advertise is online! Joining the ranks of dancing babies, sneezing pandas and dance-crazed bridal parties, Procter & Gamble’s Bounty “Bring It” music video debuted on YouTube March 12, 2010.The first-ever music video from the Bounty brand puts a humorous spin on a paper towel product demonstration set to rap music performed by the “Paper Towel Gang.” The video, approximately two minutes in length, showcases an actual... ...Read more »
Restrictions on food television commercials aimed at children may have reduced the number of kids’ TV food ads, but children are still being targeted with cross-promotional tactics and product placement. According to a study from Yale’s Rudd Center for Food Policy and Obesity, cross-promotions on food packaging aimed at children nearly doubled between 2006 and 2008 in the US. The US, the UK and Australia have all taken steps to restrict food advertising targeting children, particularly... ...Read more »
Bakers Delight has been recognised in the Oracle World Retail Awards 2010, taking out finalist honours for in-store merchandising designed and executed by sales acceleration agency, MediaTag. The Oracle World Retail Awards recognise outstanding innovation and creativity delivered by retailers across the globe. Established in 2007, these Awards help set benchmarks of excellence in key areas that are important in modern retailing. Voted one of the leading global retailers in the ‘retail advertising’... ...Read more »
Asia-Pacific consumer brands will succeed in the recovering economic markets if lessons are learnt from the last two years, according to new research from independent business analyst Datamonitor. The study has revealed the difficulties brands face in capturing the attention of consumers, with 67% of Australians saying they simply don’t even notice new alcoholic drinks on the shelves. Datamonitor figures show manufacturers bombarded the FMCG market with over 1600 product innovations launched... ...Read more »
The latest Nielsen Top 100 Brands - released this week - has shown food products dominating the leading grocery products in 2009, with Cadbury claiming top place in consumers’ hearts. The UK-based confectioner - soon to be purchased by Kraft - saw their Cadbury brand surpass the ever popular Coca-Cola beverage and Bega cheese. Rounding out the top five were Smith’s and Kleenex Cottonelle. “Recognising that consumers own and determine the performance and strength of a brand, we... ...Read more »
The National Marketing Director of brewer Lion Nathan, Margaret Zabel, is stepping down to pursue other opportunities after six years in the position. Zabel’s role will be assumed by NSW Regional Director, Matt Tapper, who will take over at the beginning of March. Mr Tapper has been with Lion Nathan since 1997. The management reshuffle will see Tapper’s position filled by WA Regional Director Frank Arangio, who, in turn, will be replaced by Brett Grebert. Zabel will continue to work part-time... ...Read more »
The Australian Association of National Advertisers’ (AANA) has released a Practice Note for its new AANA Environmental Claims in Advertising and Marketing Code, which came into effect on 1 January 2010. “Given the range of industry sectors and environmental issues to which the Environmental Claims Code applies, the Code itself provides general principles and not overly prescriptive rules,” said AANA CEO, Scott McClellan. “This Practice Note is more detailed, providing clause... ...Read more »
Australia’s largest grocery chain has informed the market that they have reduced the shelf price of 3,500 products Australia-wide. The “long term shelf price reduction strategy” has been made possible due to “business efficiencies”, the company said. “3,500 everyday grocery products have had their standard shelf price reduced over the last few months and are now cheaper than they were a year ago,” Woolworths said in a statement. “These lower prices... ...Read more »
Kim McConnie has been elevated to the post of Marketing Director for PepsiCo Australia and New Zealand, according to reports. McConnie took the place of Amanda Thomson at the beginning of the month, as Thomson moved back home to the UK to take up the lead marketing position for the beverages giant over there. Ms Thomson leaves after almost a decade in Australia, while McConnie returns to her native Australia after five years in charge of marketing in Bangkok, B&T reported. The move comes as the... ...Read more »
The UK’s largest retailer has launched the first of its new “Buy One, Get One Free Later” deals, designed in response to alarming research showing the high levels of food waste. Such is the extent of food waste in the UK that the government is looking at the prospect of clamping down on traditional ‘buy-one-get-one-free’ (BOGOF) deals. This has already elicited a response from retailers, with Tesco’s new discount strategy to include the ability for customers to... ...Read more »