Coca-Cola South Pacific has announced a new summer marketing campaign for its Fuze Tea beverage. Fuze Tea is an ice tea drink which was first launched in Australia in 2016 and targets females aged 30 –...

A television advertisement for coffee chain Muzz Buzz has been removed from the air after receiving complaints it portrayed bullying and for being suggestive of paedophilia. In late 2016, Muzz Buzz aired...

Sungold milk is embracing its tradesmen customers with a new bottle design for its flavoured milks. Australian ‘tradies’, as they are called, are known to be big drinkers of flavoured milks. For a...

Australian television ratings service, OzTAM, will introduce a ‘Total Grocery Shoppers’ demographic to its services from Sunday 1 January 2017. OzTAM already provides data on the ‘Main Grocery Buyer’...

Coca-Cola South Pacific has launched its summer marketing campaign for its Powerade sports drink. ‘Smash the Sweat’ encourages Australians to forget about summer’s hot weather with sport themed Powerade...

The New Zealand Heart Foundation is following in the steps of its Australian counterparts, deciding to retire the Healthy Heart tick in New Zealand too. The Healthy Heart Tick, which aimed to help consumers...

A new study has found the price of a grocery product is the most looked for piece of information by consumers reading packaging and labelling. Conducted by market research company, Colmar Burton, the study...

Australian fresh produce companies, Perfection Fresh and Fruit Master, have merged their table grape businesses. The business, ‘FruitMaster Australia’, is the country’s largest table grape growing...

Woolworths supermarkets was the big winner of the 2016 Australasian Catalogue Awards. Hosted by the Australasian Catalogue Association (ACA), Woolworths won the Supermarkets Award for its ‘Woolworths...

Woolworths is once again updating its loyalty program after receiving more complaints from shoppers about its recently overhauled system. In October 2015, Woolworths had announced changes to its  ‘Everyday...