Aldi’s ‘Special Buys’ advertising practice will be scrutinised on an up-and-coming episode of ABC’s The Checkout. In an episode scheduled for this week, Aldi’s Special Buys will be criticised...

Maxibon is celebrating its 18th birthday with a new marketing campaign. Maxibon’s ‘Bonforce’ campaign centres around the story of an elite squad dedicated to enforcing ‘Maxi’ bonding among mates. The...

When Innova Market Insights presented their top 10 food trend predictions for 2018, top of the list was the growth and emergence of the ‘mindful consumer’. The mindful consumer is one who places increasing...

CLIF Bars will be the official energy bar and gels of the Ironman Oceania 2018 and 2019 Multisport series. As part of the partnership, CLIF Bars and CLIF Energy Gels will be provided to competitors of...

The Australian Open has attracted criticism for selling bottle water imported from China. With the international tennis event beginning in Melbourne early this week, spectators have taken to social media...

IGA has announced its latest marketing move, revealing it is the major partner of a soon-to-released Australian film called THE BBQ. THE BBQ tells the story of Darren ‘Dazza’ Cook, a man who finds...

Red Bull Australia is celebrating Formula 1 success story Daniel Ricciardo through a limited-edition line of packaging. An image of Ricciardo will feature on Australian-sold Red Bull cans from mid-January...

Meat and Livestock Australia’s 2018’s Australia Day lamb television advertisement has received far less criticism than prior advertising efforts by the meat promotion organisation. Launching the long-form...

Pepsi will spend 2018 celebrating 120 years of the brand’s place in pop culture as part of a new global marketing campaign. In announcing the “Pepsi Generations” campaign, PepsiCo said over the years,...

The A2 Milk Company and Lion Diary and Drinks have reached a settlement regarding a dispute over the use of A2 protein claims. The two companies have publicly announced they have agreed not to proceed...