More than 300, 000 educational resources will be delivered to Australian schools from this week as part of the Woolworths Earn and Learn program. Woolworths’ Earn and Learn program allows shoppers to...

Bega has decided to ditch Vegemite’s creative agency JWT after 74 years of the agency working with the brand. The partnership between Vegemite and JWT is believed to be one of the longest standing between...

IGA has snagged beloved Australian actor Shane Jacobson again for another marketing campaign. Developed by creative agency The Monkeys, IGA’s latest “That’s the Spirit” campaign will communicate...

This week popular US burger chain In-N-Out opened a pop-up restaurant in Melbourne, selling out of 300 burgers within 30 minutes of opening. The sell-out came despite news of the pop-up only becoming public...

A new McDonald’s UK ad may signal a new future direction for the global fast food giant. The new ad (which can be viewed below) features a series of customers questioning what flat white coffees are. The...

Aldi’s ‘Special Buys’ advertising practice will be scrutinised on an up-and-coming episode of ABC’s The Checkout. In an episode scheduled for this week, Aldi’s Special Buys will be criticised...

Maxibon is celebrating its 18th birthday with a new marketing campaign. Maxibon’s ‘Bonforce’ campaign centres around the story of an elite squad dedicated to enforcing ‘Maxi’ bonding among mates. The...

When Innova Market Insights presented their top 10 food trend predictions for 2018, top of the list was the growth and emergence of the ‘mindful consumer’. The mindful consumer is one who places increasing...

CLIF Bars will be the official energy bar and gels of the Ironman Oceania 2018 and 2019 Multisport series. As part of the partnership, CLIF Bars and CLIF Energy Gels will be provided to competitors of...

The Australian Open has attracted criticism for selling bottle water imported from China. With the international tennis event beginning in Melbourne early this week, spectators have taken to social media...