Aldi has won the supermarket category at the 26th annual Australasian Catalogue Association awards. Aldi took out the supermarket category for its ‘2016 Aldi Snow Gear’ catalogue produced by creative...

Kraft Heinz is now selling four new sizes of its Heinz baked bean cans, each designed for a different type of eater. The range includes: The Lil’ One – 130g optimal meal for a younger child The One...

Farmers Union Iced Coffee will be rebranding, but only for a limited-time. For the first time, Lion’s Farmers Union will temporarily change its name to Fathers Union as part of a Father’s Day marketing...

The Cancer Council Victoria this week suggested giving away toys with meals could be limited to healthy foods only. This suggestion came with their latest study finding children are influenced to eat certain...

Woolworths is bringing back its Earn and Learn program. Woolworths’ Earn and Learn allows customers to earn resources for their chosen school through an in-store rewards program. For every $10 customers...

Almond Breeze is telling Australians to ‘Breeze the Day’ as part of its latest major advertising campaign. The almond milk brand says the campaign focuses on encouraging Australians to incorporate...

A Frucor Suntory advertising campaign has made it into the Advertising Standards’ most complained about ads list for the first half of the 2017 calendar year. Listed as the tenth most complained about...

Coca-Cola has embarked on its largest ever sampling campaign to help launch Coca-Cola No Sugar. In early June 2017, Coca-Cola South Pacific announced it was launching Coca-Cola No Sugar to replace Coke...

CSR Sugar has undergone a brand refresh. It has been eight years since CSR last changed its branding. The update includes a newly designed logo and refreshed packaging. The redesign has been applied to...

Lion Dairy and Drinks has launched a new marketing campaign encouraging Australians to drink milk again. According to Lion, nine out of 10 Australians are not consuming enough dairy. Three in five say...