IGA has announced its latest marketing move, revealing it is the major partner of a soon-to-released Australian film called THE BBQ. THE BBQ tells the story of Darren ‘Dazza’ Cook, a man who finds...

Red Bull Australia is celebrating Formula 1 success story Daniel Ricciardo through a limited-edition line of packaging. An image of Ricciardo will feature on Australian-sold Red Bull cans from mid-January...

Meat and Livestock Australia’s 2018’s Australia Day lamb television advertisement has received far less criticism than prior advertising efforts by the meat promotion organisation. Launching the long-form...

Pepsi will spend 2018 celebrating 120 years of the brand’s place in pop culture as part of a new global marketing campaign. In announcing the “Pepsi Generations” campaign, PepsiCo said over the years,...

The A2 Milk Company and Lion Diary and Drinks have reached a settlement regarding a dispute over the use of A2 protein claims. The two companies have publicly announced they have agreed not to proceed...

It is fair to say we spend a lot of free time at our local supermarket, either doing the weekly grocery shop or buying last minute items for dinner that night, making the most of the sales on offer. Supermarkets...

Vegemite will be the official ballkid partner of the 2018 Australian Open tennis tournament. The 2018 Australian Open, set to be held in Melbourne during January 2018, will feature a team of 350 ballkids...

Byron Bay Cookie has launched its first marketing campaign. Titled ‘A Taste of Byron’, the campaign centres around a short film shot in Byron Bay and features local talent, Olive Cooke and Lisa Danielle. The...

Food companies have been both praised and condemned by Australian childhood health promotion group, Parents’ Voice. In announcing the winners of the group’s annual Fame and Shame Awards, Parents’...

A pair of US professors in food science and nutrition have warned consumers may not realise the possible harm in demanding ‘clean label’ foods. In recent years, “clean labelling” has established...