Media Cart, a computer screen fixed on the nose of supermarket trolley to provide targeted communication, will officially launch their first fleet of trolleys into Australia in October. The system offers shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products. The concept was developed by two Australians, David Brice and Geoff Brown, who were keen to create a more effective... ...Read more »

Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications, is launching into the Australian market as part of a global rollout, with trials likely to begin in October. The Media Cart system will offer shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products. Customers can utilise the control panel on the handle bar to... ...Read more »