Millennials – or Generation Y – are one of the largest demographics in the world and will soon be entering a strong growth period in both income and consumer packaged goods (CPG) spending. However, this generation is not a typical consumer group and taking advantage of the emerging multi-billion opportunity presents significant challenges. The latest research from American-based IRI, “Winning with Millennial Women Shoppers,” highlights key Millennial-driven U.S. growth markets,... ...Read more »

Millenials (also commonly referred to as Generation Y) have begun their entry into the workforce in recent years but are often considered by employers to be more difficult to manage than previous generations. The PricewaterhouseCoopers ‘Millennials at work’ research looked at the opinions and expectations of over 4,200 graduates from 44 countries in relation to the future of work and their attitudes on subjects including corporate responsibility, technology, global working and reward/... ...Read more »