Gen Y, the largest demographic group in history, is passionate about big flavours that pack a punch, according to new research. They are drawn to bold and complex flavours that turn mealtime into a culinary trip around the world. According to a recent study by the Center for Culinary Development (CCD) exploring Gen Y’s attitudes and eating behaviors, more than 50 per cent eat global foods and 46 per cent like to layer flavours and customise recipes. For the well-cultivated palates of this influential... ...Read more »

PepsiCo is looking into the mindset of a key segment as they embark on a major new branding initiative. Despite a failing economy, employment woes and countless other concerns, a key segment of Millennials/Generation Y – people who were born between 1980 and 1990 – remain confident about what 2009 will have in store for them. According to an omnibus survey conducted by StrategyOne on behalf of Pepsi, four out of five Millennials are hopeful about the future as the New Year approaches,... ...Read more »