Nestlé has added a hot cereal product to its Milo cereal range, Milo Oats. The microwaveable oats, with the addition of milk or water, are ready in 90 seconds. The new hot breakfast addition, launched at the beginning of winter, joins Milo and Milo Duo cereals in the range, all of which now bear the Heart Foundation tick. Milo and Milo Duo were reformulated late last year, along with almost all of the company’s cereal offerings. Milo Oats are available in 300g packs, containing 10 30g sachets,... ...Read more »

Cereal Partners Worldwide (CPW), a joint venture between General Mills and Nestlé, plans to invest CHF35m (US$39.8m) over the next two years to build a breakfast cereal factory in Malaysia. The factory, which is due to begin production in 2012, will manufacture the Australian-developed Milo cereal, Koko Krunch, Honey Stars, Cookie Crisp and Koko Krunch Duo for sale in Malaysia, Singapore, Indonesia and Thailand. Located in Chembong, Negeri Sembilan, the 6,500 metre square factory will enable the... ...Read more »

Cereal Partners Worldwide, a global joint venture of Nestlé SA and General Mills Inc, announced today that 44 of the company’s Australian cereal brands – including Uncle Toby’s, Cheerios and Milo cereals – will carry the Heart Foundation Tick in 2011. Only two of the cereal brands, which are marketed by Nestlé in Australia, missed out on the tick – a new achievement for the category. “CPW is delighted that almost all of our cereals have earned the Heart Foundation... ...Read more »

Nestlé has reaffirmed its commitment to one of its key growth drivers Popularly Positioned Products (PPPs), by announcing that the Company expects to generate global sales of CHF 20 billion over the coming years.PPPs meet the specific needs of around 3 billion consumers with lower income levels, many of whom are entering into the cash economy and buying branded goods for the first time. As such, PPPs are adapted in terms of nutritional composition, price, accessibility and format to meet their specific... ...Read more »

The world’s largest food group will phase out the use of the New Zealand Heart Foundation’s ‘Tick’ on its popular Milo brand, just eight months after winning ‘Tick’ status*. The decision is driven by a focus on more promotional campaigns for the drink later this year in Australia and New Zealand and is not a response to criticism in the wake of the decision, the company said. “We just decided to pursue a different strategy… (The tick) served its purpose,”... ...Read more »