Red Devil, a premium energy drink amongst the top three in the energy category in the US and a number of European countries, is set to launch in Australia and New Zealand before the end of the year. The first shipment will go on sale in the ACT and WA later this month and will add another competitor to the increasingly lucrative sector. The Frucor-owned ‘V’ remains the market leader in Australia from Red Bull, with Coca-Cola Amatil finally starting to make inroads thanks to the relaunch... ...Read more »
Coca-Cola Amatil has announced they are on track to meet profit guidance and may have found the right energy drink to compete with V and Red Bull, with sales of Mother surpassing expectations. “Notwithstanding the volatile market conditions, CCA has experienced solid trading in the third quarter,” a statement from the company advised. “The Australian beverages business has cycled very strong volume growth in Q3 2007 and delivered performance in line with expectations. The Australian... ...Read more »
The Coca-Cola Company, which has for years been seeking to gain a foothold in the increasingly lucrative energy drink sector, has signed a distribution agreement with Hansen Natural Corporation - the makers of Monster Energy, America’s leading energy drink by volume according to A.C. Nielsen data. The Coca-Cola Company and Coca-Cola Enterprises, Inc. (the primary Coca-Cola bottler in the US and much of Europe) announced overnight that they had completed agreements for distribution of the category-leading... ...Read more »
Coca-Cola Amatil, Australia’s largest soft drink bottler, has reported their first half profit after tax has risen 22% to $171.9 million. The distributor of Coca-Cola in Australia advised that stronger cash control one of the reasons for the increase. New beverage products added impetus to the results, with the Mother re-launch, Kirk’s Ginger Beer, Powerade Edge and Recovery and Glacéau - which is likely reap sales 4 times the original forecasts - among the successful new products introduced... ...Read more »
The energy drink market has become increasingly competitive, as beverage companies seek to capitalise on the desire for consumers to find an energy boost during their day. The global energy drink industry, which has been one of the top performing beverage sectors over the past decade, is still dominated by Red Bull despite several attempts by beverage giants PepsiCo and Coca-Cola to take a chunk out of their market share. In Australia and New Zealand ‘V’, owned by Frucor Beverages,... ...Read more »