Matilda Bay Brewing Company has launched its first ever outdoor and press campaign for its Dirty Granny matured apple cider, featuring talent sourced from a local Melbourne bridge club where it was also shot. The series of portrait stills of three elderly men pulling “cheeky” faces at something in the distance, which is later revealed to be a bottle of Dirty Granny cider. According to Matilda Bay Brewing Company, the campaign suggests “you are never too old for a bit of fun.” The series artwork... ...Read more »

Simplot brand John West tuna and the well-known, comedic ‘man vs. bear’ ad campaign have added a female to the mix, with a new ‘heroine’ appearing in the latest campaign. The ‘heroine’ joins the fisherman from the previous advertisement to help him beat the bear to the best fish.  The female addition to the new advertisement is in a strategic move by Simplot to ‘make the brand more relevant’ and to ‘complete the story.’ “By casting the John West fisherman and our heroine together... ...Read more »

KR Castlemaine has  launched a campaign for a pre-packaged ham product with the claim to be “natural”, using new technologies to become the “first Australian pre-packaged ham that is artificially preservative-free”. This new range of ham is said to be produced using cutting-edge High Pressure Pasteurisation (HPP) technology. The company claims that it “does not use heat”, thereby preserving texture and nutritional value for the product. HR Castlemaine also says  the new technology ... ...Read more »