Cider is outpacing all other alcoholic brands in Australia, with “exceptional” sales growth seen over the past year, according to a report released today by international market research company Nielsen. Nielsen’s report shows that, in the past year, cider sales in Australia have increased by just over a third (35 per cent) in value terms and just over a fifth (23 per cent) in volume terms. A spokesperson for Nielsen said that, considering the Australian liquor market is currently decreasing... ...Read more »

Many of Australia’s supermarkets are moving towards private label groceries, but while consumers are interested, the price drop may be hurting retailers in the long run, according to new research by Nielsen’s Homescan panel. Private label products grew slightly in the last six months, going from 24.5% to 24.7% of total groceries over two quarters. However, this quarter saw the average spend on private label drop by $5.79 – down from $208.03 in the December quarter to $202.24 in... ...Read more »

With retail prices soaring, new research suggests Australians are likely to eat less fruit and vegetables in coming months, as fresh produce feels the impact of the floods and Cyclone Yasi. The banana and broccoli industries have been particularly badly hit with supply shortages and quality problems, rendering Australia’s favourite fruit and the popular vegetable particularly vulnerable. The Nielsen Company surveyed over 1500 consumers online about their buying behaviour following the natural... ...Read more »

Australian consumers are being treated to considerable reductions in Champagne prices and making the most of it. According to market research leaders, The Nielsen Company, the average price of Champagne has fallen by over eight percent per bottle over the past two years, from $65.58 in 2008 to $60.43 for the 12 months ending September 2010. As a result, the Champagne segment has enjoyed a 17.5 percent increase in volume sales, over the 12 months to September 2010; a significant feat given growth... ...Read more »

According the recently released 2010 Wider Beverages Report by leading market information company Nielsen; the latest trends in the Australian beverage market reflects a world where people are spending more on their favourite beverages but overall consuming less. The report reviews the wider beverage market in Australia, covering milk to cordial; liquor stores to corner shops. The report illustrates that there has been a decline in beverage volume sales per capita versus the same time five years... ...Read more »

According to the latest research from The Nielsen Company, the profile of the Australian shopper is rapidly evolving and retailers and manufacturers in the Australian retail trade will need to develop strategies that accommodate growing ethnicity, population increases and an ageing society in order to succeed in the future. The results from Nielsen’s 2010 ShopperTrends Report – The Future of Retailing were shared with around 1,000 delegates from the FMCG, Liquor and Fresh Produce sectors... ...Read more »

Research by The Nielsen Company and the Natural Marketing Institute has shown that the health consciousness of consumers is directly reflected in their purchasing habits. The research divided US shoppers into five categories, which Nielsen defines as follows: “WELL BEINGS”® (19%)—the most health-proactive group; market leaders and influencers whose actions are driven by values. They eat more organics, consume modest amounts of supplements and pursue many different health modalities. “FOOD... ...Read more »

Retail researchers British Retail Consortium and Nielsen in the UK have reported the lowest food inflation rate of the year, falling from 1.4 per cent in April, to 1.3 per cent in May. This is the second consecutive month that inflation has slowed down. The report comes from the May BRC-Nielsen Shop Price Index (SPI), and Stephen Robertson, BRC’s Director General said results were largely driven by the biggest fall in fresh food inflation in the UK, since the index began in December 2006. “Food... ...Read more »

Nearly two-thirds (65 per cent) of American consumers say they notice nutritional information on food packaging more often now compared to two years ago, according to a new global online survey by The Nielsen Company. Nielsen also discovered that, while two-thirds (67 per cent) of US consumers claim to “mostly” understand the nutritional information on food packaging, less than half (44 per cent) of global consumers suggest they do. “As obesity rates continue to rise globally... ...Read more »