Queen Victoria Market, one of Melbourne’s iconic landmarks, is looking to boost its brand online by creating a destination that replicates the market’s unique sensory experiences. Digital agency Citrus has been appointed to overhaul the Queen Victoria Market website in a bid to drive traffic to all sections of the market and leverage its brand assets such as the night market, cooking classes and industry training. Targeting local shoppers, tourists and the wider public, the site aims... ...Read more »

With research suggesting that over 50% of Australians are accessing the internet before they make a purchase, the importance of the internet for businesses large and small cannot be understated. While some food retailers have been slow to react to the trend the many who have, have benefited. A mere five years ago most small businesses would not have wasted their time setting up a website but now small business websites are commonplace. They are particularly important for take-away food outlets... ...Read more »