Coles Supermarkets have announced a new partnership with Australian cancer charity Redkite to generate $5 million in 2013 through the sale of its store-branded bread. Coles has announced it will donate five cents to Redkite for every loaf of Coles Brand and Coles Smart Buy bread sold in the year. Redkite is a national charity that supports children and young people with cancer and their families. According to Redkite, there are approximately 11,000 children and young people in Australia who live... ...Read more »

Australia’s original chocolate cafe, Max Brenner, is continuing to spread its unique culture across Australia with a series of marketing partnerships with hotels. Building on its already strong brand presence, thanks to its 28 Chocolate Bars located throughout the States of New South Wales, Queensland, Victoria and the Australian Capital Territory, Max Brenner has teamed up with a selection of premium hotels to extend its existing marketing platform. The hotels that currently have special deals... ...Read more »

A new partnership between the National Rugby League (NRL) and the Coles supermarket group will help reinforce the Coles brand identity of being engaged with local communities. This week Coles announced that it has been named Principal Sponsor of the NRL ‘Backyard League’ program for 2012, which aims to encourage children to lead active lifestyles through rugby league. The three to five-week program, developed and delivered by the Australian Rugby League (ARL) Development Offices is designed to... ...Read more »

Rosemount is getting a brand makeover. Treasury Wine Estates will be relaunching its Rosemount wine label and has signed a sponsorship deal with the Australian Football League (AFL) in a bid to freshen up the brand for consumers. Entrepreneur Bob Oatley founded Rosemount Estate in 1968. In 2001, the company was sold to Southcorp for $1.5 billion. In mid-2005, it went on to Foster’s (which is now part of the international SABMiller group) as part of the $3.7 billion takeover of Southcorp. Treasury... ...Read more »

Under a controversial new partnership between The Pharmacy Guild of Australia and Australian dietary supplement manufacturer Blackmores, Australian pharmacists will promote dietary supplements alongside prescription medication at point-of-sale. The partnership has been criticised by the Australian Medical Association, which has voiced concerns that the financial interest of Blackmores and The Pharmacy Guild of Australia may be taking priority over the interests of patients. From October 2011, Blackmores’... ...Read more »