Australia’s two main supermarket groups, Coles and Woolworths, have each announced their intention to ensure their private label milks are all “permeate-free” milk. The ‘statements of intent’ from the two supermarkets appear to be aimed at nullifying the successful marketing of several major processors declaring their brands to be “permeate-free”. Jim Cooper, the spokesperson for Coles said that Coles’ private-label milk is already permeate-free in some parts of Australia and Coles... ...Read more »

A new marketing war has begun between supplier brands and the supermarket homebrands, with a new angle being taken by the suppliers against the homebrand product. A major milk processor is promoting that its milk does not contain a processing by-product that is commonly used as a dilutant in mass-market milk. Lion Nathan’s dairy division, including the Dairy Farmers brand and Pura Milk brand, has announced that its milk will now be “permeate-free”. The decision to omit this watery substance... ...Read more »