New research from UK supermarket Asda has revealed the extent to which the recession is having an impact on children’s behaviour in the supermarket. The comprehensive study follows interviews with more than 1000 parents and 600 children. It highlights how parents are greatly underestimating the effect that the credit crunch is having on their children, not just in their attitude to finances, but also how worried they are about their parents’ wellbeing. While only 18% of parents thought... ...Read more »