A new study, published in the 7 February 2012 issue of the journal Respirology, has drawn a link between high soft drink consumption and increased risks of asthma and chronic obstructive pulmonary disease (COPD). A team of researchers led by Dr Zumin Shi, of the University of Adelaide, conducted research on consumption of soft drinks from March 2008- June 2010. The researchers used computer-assisted telephone interviewing nearly 17,000 participants aged 16 years and older in South Australia between... ...Read more »

PepsiCo has filed a lawsuit against major competitor The Coca-Cola Company, alleging false advertising that unfairly tarnishes their Gatorade brand. The owners of the world’s largest selling sports drink have taking umbrage with a campaign in the US, which implies that Coca Cola’s Powerade ION4 is the more “complete” sports beverage because it has magnesium and calcium. The campaign has showcased photos of Gatorade bottles cut in half beneath slogans such as “Don’t... ...Read more »

Global consumption of sports drinks increased 5.9 per cent to 11,582 million litres in 2007, according to the new Global Sports Drinks report from food and drink consultancy Zenith International. North America retained their position as the largest sports drinks market, with a 48% volume share. Yet it was emerging regions, particularly East Europe and the Middle East, that experienced the most impressive growth rates.”In well developed markets, momentum has been driven by consumer interest... ...Read more »

Powerade, a brand under the Coca-Cola Company banner, has tried to enhance their offering with the creation of a sports drink with no calories. Powerade Zero, the first sports drink from a major brand to offer zero calories, is Coca-Cola’s response to the range of new options by market leader Gatorade. Gatorade, a division of PepsiCo, introduced their own low calorie option last year -’G2′. G2 was designed to keep hydration levels high off-field and has proven very popular.... ...Read more »