Nielsen discovers private label growth misleading, product shrinkage not necessary
Decisions by manufacturers to shrink product sizes in order to prevent price hikes have disappointed consumers, who instead seek larger package sizes with lower cost per serving. In more positive news for many manufacturers, though, the recent surge in private label sales in America has, contrary to popular belief, not been driven by national brand abandonment, according to The Nielsen Company. Private label Supermarkets across the western world are embracing private labels, with reports that consumers... ...Read more »




