Woolworths has today launched a corporate rebranding including a new logo, representing the biggest change to the communication of their brand since the introduction of “The Fresh Food People” just over two decades ago. The new logo, which resembles a peeling apple, is set to be added to over 100,000 staff shirts, 800 trucks, their trolleys and plastic bags and in their 780 supermarkets. It already appears at 30 stores, all of which have been recently opened or refurbished. The logo will... ...Read more »