Cascade gets resized as Foster’s admits marketing blunder
Australia’s largest brewer, Foster’s, is reinstating the 375ml range of Cascade beers after loyal customers of the brand voiced their disapproval regarding a decision to reduce the bottle size by 45ml in March last year. Their customers were upset that the fall in volume was not met with a consequent drop in price, as the company sought to give the bottle a more “European” appearance. Foster’s spokeswoman Felicity Watson told AAP today that sales of the Tasmanian produced... ...Read more »




