Cascade gets resized as Foster’s admits marketing blunder
February 24, 2009

Australia’s largest brewer, Foster’s, is reinstating the 375ml range of Cascade beers after loyal customers of the brand voiced their disapproval regarding a decision to reduce the bottle size by 45ml in March last year. Their customers were upset that the fall in volume was not met with a consequent drop in price, as the company sought to give the bottle a more “European” appearance. Foster’s spokeswoman Felicity Watson told AAP today that sales of the Tasmanian produced... ...Read more »