Retailers up ad spend to boost stagnating sales
September 22, 2008

New research released in the September Australian ARA Australian Retailers’ Index* reveals SME retailers are cutting back on costs but spending more on advertising in a bid to drive sales. Australian Retailers Association (ARA) Executive Director Richard Evans said retail SMEs were more concerned about the current economic climate than any other sector and with sales falling they were adapting to the new conditions. “With a drop in sales and profitability and increasing concern... ...Read more »