Australian supermarket shoppers continue to rank Aldi as top in providing customer satisfaction out of all the Australian supermarkets. This is according to the latest survey findings from the Australian market research company Roy Morgan. Roy Morgan surveyed the views of 7,533 Australian grocery buyers in the six months to November 2011. Aldi gained in customer satisfaction for the fifth month in a row with 94 per cent of those surveyed saying they were “completely” or “somewhat” satisfied... ...Read more »

According to new survey findings by Roy Morgan Research, where to eat out at restaurants is one of the most discussed word of mouth topics in Australia. Roy Morgan Research surveyed 18,851 Australians between October 2010 and September 2011. The survey found that, eating out at restaurants and buying a car were the two most popular word of mouth topics amongst respondents. When it comes to giving or taking advice on eating out, nearly two thirds (61 per cent) of the respondents said they have either... ...Read more »

Latest statistics published by Australian research survey company Roy Morgan suggest Australians are increasingly choosing natural yoghurt. However, fruit or flavoured yoghurt still remained the most popular amongst survey participants with 52 per cent of consumers eating fruit or flavoured yoghurt in a four week period. Drinking yoghurt or pro-biotic/cultured milk was being consumed by 9 per cent of consumers. The research was based on a survey undertaken by Roy Morgan of 18,483 Australian consumers... ...Read more »

The findings just released of a nationwide survey by Australian consumer research group, Roy Morgan Research, reveal that Chinese is the most popular international cuisine among Australians. Roy Morgan Research sampled the views of 52,119 Australians between October 2010 and September 2011. According to the survey’s findings, the traditional ethnic cuisines of Australia’s earlier immigrants — Chinese and Italian — remain the most popular international cuisines among Australians. However,... ...Read more »

Australian supermarket shoppers rank Aldi as top in providing customer satisfaction out of all the Australian supermarkets. This is according to the latest survey findings from the Australian market research company Roy Morgan. Roy Morgan’s ‘Supermarket Satisfaction Report’, released today, surveyed around 55,000 consumers in Australia in the six months to September 2011. Among Aldi customers, 92.5 per cent said they were “completely” or “somewhat” satisfied with the supermarket. 87.5... ...Read more »

The Roy Morgan February Supermarket Satisfaction Report has shown an underwhelming month of satisfaction results at all four of the major supermarkets, with none showing an increase. Aldi’s impressive run of recent increases in customer satisfaction was put on hold and Woolworth’s satisfaction has stabilised after three consecutive months of decline. However, both Coles and IGA lost ground after their recent notable satisfaction gains. Among Aldi customers, 94.5% were satisfied, followed by IGA... ...Read more »

Consumer research group Roy Morgan has weighed in on Australia’s supermarket ‘milk war’, with new statistics showing that purchasing of supermarket-branded milk is on the rise, particularly in the traditionally branded reduced-fat and no-fat market segments. 15.4 million Australians bought milk in the year to December 2010. According to Roy Morgan, 95% of milk buyers purchased milk over the past four weeks from a supermarket, 13% a convenience store and only 8% from the local milk... ...Read more »

Over 7 million Australians – 41% of the population – purchase instant coffee in an average month, and the market is firmly dominated by Nescafe, according to the latest figures from Roy Morgan. 24% of buyers of non-decaf instant coffee purchased Nescafe, followed by 10% for its nearest competitor, Moccona. Budget brand International Roast came third at 4%, followed by supermarket brands and Riva at 2%, and Robert Timms, Bushell’s and Jarrah on 1% each. According to Roy Morgan, compared... ...Read more »

The latest figures from consumer research company Roy Morgan show customer satisfaction in Australia remains highest among Aldi’s patrons by a wide margin, followed by Coles and IGA, with Woolworths dropping to last place. Aldi customers reported 91.9% satisfaction – a 12-month high – compared to 86.4% for Coles, 85% for IGA and Woolworths 84.3%, over the 6 months’ average to April 2010. “The lead that Aldi holds for satisfying more of its customers is back on the increase,”... ...Read more »

German discount supermarket chain Aldi has once again topped Australian consumer satisfaction rankings for supermarkets during the month of October 2009 according to an independent survey released today. A recent Roy Morgan Supermarket Satisfaction Report shows that supermarket chain, Aldi, gained a 2.2% point increase from last month, equating to a satisfaction of 9 out of 10 customers for a total rating of 91.0% satisfaction. IGA was down 1% point to 86.4% from September, while Woolworths (86.0%)... ...Read more »