One of Australia’s leading research companies, Roy Morgan Research has released its first, “Supermarket and Fresh Food Currency Report”. The Supermarket and Fresh Food Currency Report tracks numbers of customers by the supermarket they shop at, total dollar spent in each supermarket, and also these details as a percentage of total market spend dollars. The report also contains historical context such as trends reaching back to 2003. These show increases in fields such as cross-visitation being... ...Read more »

The findings just released of a nationwide survey by Australian consumer research group, Roy Morgan Research, reveal that Chinese is the most popular international cuisine among Australians. Roy Morgan Research sampled the views of 52,119 Australians between October 2010 and September 2011. According to the survey’s findings, the traditional ethnic cuisines of Australia’s earlier immigrants — Chinese and Italian — remain the most popular international cuisines among Australians. However,... ...Read more »

The findings just released of a nationwide survey by Australian consumer research group, Roy Morgan Research, reveal which confectionery brands Australians are choosing to buy, and why Australians decide to eat sweets in the first place. Roy Morgan Research sampled the views of 18,483 Australians aged over 14 years who said they had consumed sweets such as lollies, toffees, éclairs and caramels in the past four weeks. The survey was carried out between October 2010 and September 2011. Of those surveyed,... ...Read more »

Customer satisfaction with all four major supermarkets (IGA, Coles, Woolworths and Aldi) fell in April, although the gaps between the four have closed over the last six months, according to the latest Roy Morgan Supermarket Satisfaction Report. Among Aldi customers, 89% were very or fairly satisfied with the supermarket, followed by IGA customers (86.2%), Woolworths (85%) and Coles (84.6%). All four are now below their rating from five years ago when Aldi had 93.7% approval followed by Woolworths... ...Read more »