Sainsbury’s announced today that all tuna used as an ingredient in its food will be caught using the pole and line method by the end of this month. This move ensures that 100% of Sainsbury’s tuna across all products is responsibly sourced. Sainsbury’s fresh, frozen and canned tuna is already line caught. All of Sainsbury’s ready meals, sandwiches, pate, dips, salads, sandwich and potato fillers and sushi containing tuna will now be sourced using the more selective fishing... ...Read more »

It’s no wonder stress levels soar as high as oven temperatures for mums tackling the Christmas Day turkey: a survey commissioned in the UK by Sainsbury’s suggests that festive chefs rarely get it right, ruining over 3.2 million turkeys – or £75million worth – a year. The UK consumes 5.4million turkeys a year, spending around £125million pounds. Over 60% of those surveyed will overcook their turkey just to be on the safe side and 76% will contact their mums for advice on... ...Read more »

A new survey by Sainsbury’s has found that 37% of Brits cite cooking and entertaining for guests as the most stressful part of celebrating Christmas. A further 42% are worried about the costs of cooking for extra numbers, and 20% say that gluten free is the trickiest diet to cater for – beating vegetarianism and veganism. With 1 in 4 Brits now suffering from a food intolerance or allergy, more UK households than ever will prepare different meals on the big day for guests or abandon Christmas... ...Read more »

New research by Sainsbury’s released today, in the approach to Stir up Sunday, reveals that Christmas baking disasters are costing the nation £30 million a year. 1 in 4 of us will attempt to make a Christmas cake this year, with 2.9 million Brits making a cake so bad it will be destined for the bin – wasting on average £10 per attempt!Baking at home has never been more popular, with 20% of Brits admitting to baking more in 2010 than in 2009. But while we may enjoy baking, our attempts... ...Read more »

UK retailer Sainsbury’s has launched its Christmas campaign featuring Jamie Oliver. Launched on Monday (15 November), the 60-second ‘perfect Christmas’ advert, aims to highlight the fact that Sainsbury’s “has everything viewers need for the perfect Christmas”. Aside from the main ad, the retailer will also be airing will be a series of shorter adverts focusing on Christmas products including several from the recently re-launched Taste the Difference range such... ...Read more »

Europe’s food retail industry is set to see the return of mergers and acquisitions, analysts at J.P.Morgan Cazenove said yesterday (12 October) as they started their coverage of the sector.In a report covering 12 European grocers from Carrefour and Colruyt to Ahold and Tesco, Matthew Truman and Paul Diamond argued retailers had to respond to moves from food manufacturers that are driving scale and broadening their global reach. Truman and Diamond said “initial overtures” were starting... ...Read more »

Nominations are closing at the end of September for the RSPCA’s Good Egg Awards, which celebrates medium- to large-scale organisations in the food service, hospitality, manufacturing or supermarket sector who have switched, or are planning to switch, to cage-free egg products. The Good Egg Award began in the UK, with international award winners including McDonalds UK, Subway, Starbucks Coffee, Unilever’s Hellmann’s Mayonnaise, Microsoft, Google and Sainsburys supermarkets. Retailers... ...Read more »

UK grocery retailer Sainsbury’s will roll out their “eco-friendly” milk bags and jugs across their milk range, after a successful trial of 2% fat milk bags, which sold at double the expected rate. Sainsbury’s said that milk is one of their biggest selling lines. Shoppers are now buying 120,000 semi-skimmed milk bags per week – 10% of two-pint (.94 litre) semi-skimmed units sold. Sainsbury’s said they expect this figure to double following the expansion, and that... ...Read more »

It’s a case of Junior Masterchef meets Ready Steady Cook in Sainsbury’s new taste of summer online campaign. Except there’s a twist: Contestants’ summer themed recipes will be judged by three nine year olds on creativity, “fun-ness” and of course, taste. One new summer themed recipe episode will air every week over 4 weeks on Sainsbury’s Facebook page, under the “Summer Ideas” tab. The short clips aim to inspire and help mums and dads find new... ...Read more »

Sainsbury’s has signed a marketing deal with Microsoft’s MSN UK brand to create a food and drinks channel on the portal. Sainsbury’s Food and Drink, which will publish food ideas and recipes, launched yesterday. The online channel, targeted at mothers and household food shoppers, is designed to encourage readers to experiment with recipes and new ingredients, take advantage of in-season fresh produce, and will draw upon Sainsbury’s existing Taste campaign. The channel will... ...Read more »