A major step forward in efforts to protect Scotch Whisky in one of its most exciting, emerging markets has been welcomed by The Scotch Whisky Association (SWA). Following an SWA application, the Chinese Trade Mark Office under Administration of Industry & Commerce (AIC) has agreed to protect ‘Scotch Whisky’ as a Geographical Indication (GI) by registering it as a ‘collective trade mark’ in China. As a result, there will be nationwide official protection of the description ‘Scotch... ...Read more »

Diageo, world leading premium drinks business and owner of the Johnnie Walker brand, has created new technology to crackdown on whiskey fraud. The company has been concerned by counterfeiters who refill their Johnnie Walker bottles and sell them as if new and, consequently, have sought to protect their brand with the introduction of a device to prevent such fraudulent activity. Caps on Johnnie Walker bottles will now not return to their original position after opening and a permanent gold band appears... ...Read more »