In-store brand decisions take the average shopper just 2.3 seconds, according to research from America, with over 90 per cent of shoppers making at least one unplanned purchase on their shopping trip. Curt Johnson, Senior Vice-President for the consumer industries division of retail consultants Miller Zell, believed the findings of recent tracking of 1,000 shoppers were unexpected. “We were surprised,” he told Marketing Daily. “Because while we’ve been hearing so much lately... ...Read more »

Almost one-third of global shoppers are content to make up their mind as to which brand they buy in-store, according to a study released by the Ogilvy Group. The study, which highlights the potential of shopper marketing, was based on more than 14,000 shopper interviews conducted in 700 retail outlets across 24 markets worldwide. It covered pre- and post-purchase decision making in five retail channels across six product categories, to examine how shopper decisions differ across channels, product... ...Read more »