The five year association between Schweppes and Red Bull GmbH is about to come to an end. In July 2003 Red Bull Australia and Schweppes formed a distribution alliance, with Schweppes to assist with sales, distribution and merchandising of the popular energy drink. In most countries Red Bull takes sole responsibility for distribution, but the association with Schweppes was made due to the strength of their network in Australia and the resulting ability to increase sales of the product. The... ...Read more »

Red Bull, the world’s leading energy drink manufacturer, has recently launched a new cola drink into the market dominated by Pepsi and Coca-Cola. The drink is 100% natural (unlike Pepsi and Coca-Cola) and consists of kola nut and coca leaf. The drink will be named ‘Red Bull Simply Cola’ with the slogan ’strong and natural’ the focus of their promotional campaigns. The drink has now been made available in six European countries and Las Vegas in the US but sales... ...Read more »