Procter & Gamble, owner of the Pringles brand, have won a High Court ruling in the UK which establishes the Pringles products are not potato crisps (chips). Procter & Gamble initiated an appeal following a VAT and Duties Tribunal decision in May that Pringles products were, in fact, potato crisps - therefore making them eligible for a 17.5% sales tax. P&G’s successful appeal to the High Court was based on their belief that the product is more like a cake or biscuit due to the fact... ...Read more »

Pringles, a snack food brand under the Procter&Gamble banner, have begun extending their number of food products in earnest. Following on from the release of pringles minis they have now created Pringles Extreme and Pringles Stix. The products continue their snack food expansion strategy and have already been released in the US. Pringles Extreme are essentially the same, traditional Pringles with added flavour. They come in three different flavours: Kickin’ Cheddar, Screamin’ Dill... ...Read more »