The Victorian Liberal Coalition Government is contributing $2 million towards Mars Australia’s new expansion of its large manufacturing facility in Ballarat. The Mars expansion, which will cost AU$52 million overall, and involves energy and water upgrades, such as pipe and plant insulation, stormwater capture and storage, wastewater treatment upgrades, refrigeration systems upgrades and installation of solar panels. The investment will ensure Mars Australia continues to manufacture Mars Bars, Snickers,... ...Read more »

Confectionery giant Mars Inc has launched two chocolate bars and three ice-cream lines in the US.Mars unveiled Snickers Peanut Butter Squared and Twix Coconut Cookie Bars at the National Association of Convenience Stores (NACS) show in Atlanta. The company also launched ice-cream flavours under the Snickers, Twix and Milky Way brands. “At Mars Chocolate North America, we strive to help our retailers drive profit by providing them with innovative new products, exciting consumer promotions and... ...Read more »

Chocolate giant Mars Inc has cut the saturated fat content across its brands in the UK. From September, Mars will cut the saturated fat in its Mars, Snickers, Milky Way and Topic bars by 15%, the firm said yesterday. The move is part of a EUR10m investment by the firm and will see the removal of around 600 tonnes of saturated fat per year from its brands, the chocolate maker said. Fiona Dawson, managing director, Mars Chocolate UK said: “Having been the nation’s favourite for 78 years,... ...Read more »

The iconic Mars bar is getting a healthy makeover, with Mars Snackfood UK launching a ‘raising the bar’ campaign highlighting a range of nutritional improvements to their range of snackfood throughout Europe. Recipe modifications to the Mars bar and other leading chocolate products, coupled with packaging alterations, will be completed within weeks. Mars, Snickers, Milky Way and Twix will all become free from artificial preservatives, flavours and colours, with each product containing... ...Read more »

The Snickers chocolate bar is about to be updated to deal with growing consumer demand for caffeine and energy products. Mars incorporated have recently come up with the Snickers Charged – a chocolate bar with taurine, B vitamins and caffeine levels equivalent to a weak cup of coffee. Consider it as a merger of Snickers and Red Bull. Mars have only released it as a limited edition for the time being and sales results in America of the bar during the month of March will determine if it will... ...Read more »