Coles gives undertaking to ACCC for misleading YouTube video on Coles Brand Milk
April 7, 2014

Coles has given an undertaking to the ACCC about its Coles Brand Milk YouTube video The Australian Competition and Consumer Commission (ACCC) has accepted a court enforceable undertaking from Australian supermarket group Coles following an investigation into a video and cartoon called ‘Our Coles Brand Milk Story’, which was published on social media. The ACCC had investigated complaints from dairy farmer organisations about representations made in 2013 in the cartoon and video about the impact... ...Read more »

Australian takeaway coffee lids with heat sensor seeks crowdfunding to expand to US
January 15, 2014

Smart Lids hope to expand to US market using crowdfunding Australian packaging firm Smart Lid Systems is hoping to expanded their heat sensitive takeaway coffee lids to the US, making the lids available directly to US households through an Indiegogo Crowdfunding Project. The Smart Lid is available in a variety of consumer and commercial quantities through the Indiegogo website from 13 January 2014. The crowdfunding project aims to raise the $20,000 working capital the Company said it will need to... ...Read more »

Coca-Cola bumped from global top brand spot by Apple
October 7, 2013

For the first time in the history of brand consultancy Interbrand’s Best Global Brands report, beverage giant Coca-Cola has been pushed from the top spot by computer company Apple. The Best Global Brands report is published yearly, and identifies the top 100 most valuable global brands. Before 2013, Coca-Cola held the number one position for 13 consecutive years. In 2013, Coca-Cola ranked third, behind Apple and Google. “Every so often, a company changes our live – not just with its products,... ...Read more »

Social media campaign leads to supermarket shelf-space
July 29, 2013

Supermarket group Coles has announced it will stock a range of products from social enterprise Thankyou, after a two-week social media campaign that asked consumers to show the major supermarkets their support for Thankyou’s food and beauty products. Thankyou said it met with Coles on Friday 26 July 2013, and the supermarket delivered its decision only hours later. The Organisation said it was “astounded” by the speed of the decision. “Veterans of the retail industry advised us that, even... ...Read more »

Social media campaign publicity creates incentive for supermarkets
July 17, 2013

Australian social enterprise Thankyou has launched a social media campaign in a push to get supermarket giants Coles and Woolworths to stock its products, including its new range of body care and food products. Thankyou, formerly known as Thankyou Water, said if Coles and Woolworths were to stock its products, it would potentially “help millions of people around the world”. The social enterprise was founded in 2008 by university students to sell a bottled water product in order to generate funds... ...Read more »

Leggo’s social media ‘People’s Cookbook’
May 27, 2013

Australian producer of Italian-style foods, Leggo’s, is set to launch what it calls a ‘People’s Cookbook’, with recipes sourced from fans on the Company’s Facebook page. Leggo’s, which is a division of Simplot Australia Pty Ltd, says it has produced cookbooks since the 1920s, but “this new edition marks a change in the way that home cooking has become a shared and social experience”. Aspiring chefs and every day cooks alike are invited to upload their favourite original recipe to... ...Read more »

Coles milk pricing argument sours on social media
February 7, 2013

Coles has defended its position on its low-priced milk with the launch of a new video via Facebook and Twitter today. The video aims to inform Coles customers of information that is “often overlooked” when reporting the ongoing debate between farmers and Coles over its low-priced milk. According to Coles in its new video, only 25 per cent of all milk produced in Australia is used for Australian drinking, with the rest exported or used in the production of other dairy products. Further, 4 per... ...Read more »

McDonald’s warned about its e-marketing
December 20, 2012

The Australian Communications and Media Authority (ACMA) has issued a formal warning to McDonald’s in relation to its “Send to Friends” e-marketing campaign for McDonald’s Happy Meals. Various food companies in Australia have been criticised in the past year by consumer groups for targeting children in their marketing  (see recent Australian Food News reports such as criticism of Kellogg’s, criticism of junior sport promotion, and parental concerns about so-called pester power at supermarkets). Yet... ...Read more »

Social media a “growing” investment for companies, Nielsen findings
December 6, 2012

Brands and retailers should be investing time into social media according to latest research by global market research company Nielsen, which found that social media usage continued to grow 37 per cent from 2011 to 2012. According to Nielsen, the rapidly growing social media market still lead by Facebook, has been “offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them.” Nielsen’s Social Media Report 2012 highlighted that US consumers... ...Read more »

Woolworths delists infant “fruit juice” following social media outcry
November 27, 2012

Woolworths has announced it will delist a range of infant fruit juices under the Bebi brand, which have raised concerns from angry parents on the Woolworths Facebook page. The Bebi fruit drink range claims to be the world’s first infant suitable beverage, and is marketed as being suitable for infants from six months. The juice range in “organic white grape” and “organic apple and banana” flavours is sold in a bottle that comes with a teat, just like a baby’s bottle. Australia’s consumer... ...Read more »

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